Exhibition

  • Modern and seductive. Women in the ABC Collection (1900−1936)
  • Modern and seductive. Women in the ABC Collection (1900−1936)
  • Modern and seductive. Women in the ABC Collection (1900−1936)

Modern and seductive. Women in the ABC Collection (1900−1936)

From February 21 to May 26, 2019

Curated: Inmaculada Corcho, directora del Museo ABC, Madrid, y Lourdes Moreno, directora artística del Museo Carmen Thyssen Málaga

Artists:

Pla, Xaudaró, Baldrich, Penagos, Sáenz de Tejada, Loygorri, Bartolozzi, Montenegro, entre otros.

Further information:

Opening times: Tuesday to Sundays from 10am to 8pm
Tickets price: Full-access ticket (General: 10 €, Reduced: 6 €, Group: 8 €).
More information about tickets price

Guided tours
·Advance reservations not required
Permanent Collection + temporary exhibition: Tuesday to saturday at 1pm

·Advance reservations are required
Ask for availability at (+34) 902 303 131 or e-mail: info@carmenthyssenmalaga.org

  • Exhibition video
  • Virtual tours

During the first decades of the twentieth century, the illustrations in the weekly magazine Blanco y Negro and the daily newspaper ABC – two of the periodic publications with the largest circulation at the time – conveyed the image of a new, active and modern woman. In a society in the midst of a revolution, this new image shattered the traditional stereotype, which confined women to the family environment and domestic life, and clamoured for their freedom, independence and importance.

In the press and advertising, these conquests were embodied by a sophisticated, chic, coquettish, urban woman with a charmingly perverse streak, dressed and made up in the latest fashion, who played the temptress, adopted new habits and took over traditionally male roles and spaces, smoking and drinking liquor in cafés, night clubs and theatres.

Exquisite femmes fatales, flappers with their short skirts and haircuts, suffragettes, glamourous divas, women with mysterious gazes, and young girls wearing dresses with shoulder straps and red lipstick were part of the varied repertoire of female images displayed on covers and in illustrations and advertisements. Thanks to illustrators, this female archetype, influenced above all by the Parisian aesthetic of the roaring twenties and the sumptuous, exotic and cosmopolitan Art Déco, became a trend.  

Featuring general-interest articles aimed at informing and entertaining a well-to-do readership, Blanco y Negro and ABC employed the best Spanish illustrators of the day, such as Pla, Xaudaró, Baldrich, Penagos, Sáenz de Tejada, Loygorri, Bartolozzi and Montenegro. Some thirty original drawings by these and other artists, loaned by the Museo ABC, present a significant sample of the ideal of the modern woman in pre-Civil War Spain.

Images:
Roberto Montenegro, On a Cold Day. Blanco y Negro, n.º 1.397. 24 de febrero de 1918.
Gouache, tinta y grafito sobre cartulina.
Museo ABC, Madrid
© Roberto Montenegro, VEGAP, Málaga, 2019

Roberto Martínez Baldrich, Coquettishness. Blanco y Negro, n.º 1.773. 10 de mayo de 1925.
Tinta y gouache sobre cartulina.
Museo ABC, Madrid

Román M. Bascones, The Two Friends. Blanco y Negro, n.º 1.771. 26 de abril de 1925.
Gouache sobre papel.
Museo ABC, Madrid

 

In collaboration with       Sponsored by

Related content